Freeky99, a trendy lifestyle and utility product brand, partnered with MBM Digital Communications for a dual mission—design and develop their e-commerce website and launch their brand into the Kolkata market with strong digital presence and influencer-led awareness campaigns.
The vision was to create a sleek, fast, and mobile-friendly online store supported by powerful back-end features while simultaneously building a buzz-worthy brand identity that connects with both retail buyers and bulk buyers.
Core Objectives
- Build a lightweight, modern, and fresh UI tailored for e-commerce and mobile shoppers.
- Enable seamless user onboarding with social login capabilities.
- Integrate analytics and insights tools for performance tracking.
- Establish two-tier pricing for retail and bulk buyers.
- Launch a high-visibility brand campaign to reach the target audience in Kolkata.
Key Features Implemented
Website Development & E-commerce Features
- Lightweight Modern UI: A visually fresh design optimized for user experience and mobile-first browsing.
- Google Merchant Centre Integration: Ensuring products appear directly in Google Shopping results for better discoverability.
- Social Login (In-house Plugin): One-tap Google and Facebook login for frictionless account creation and checkout.
- Payment Gateway Integration: Secure and fast payment options for multiple transaction modes.
- Dual Pricing Model & User Roles (In-house Plugin): Separate pricing and dashboard access for bulk buyers and retail customers.
- Backend CMS for Product & Content Management: Easy product uploads, inventory management, and blog updates.
- SEO Optimization: Clean structure, meta-optimized product pages, and mobile-friendly responsiveness.
Analytics & Tracking
- Google Analytics Integration: For detailed performance monitoring and sales funnel tracking.
- Microsoft Clarity Integration: Heatmaps and session recordings for continuous UX improvements.
Brand Launch & Marketing Initiatives
Social Media Presence
- Established Instagram, Facebook, and YouTube channels under @freeky99official.
- Currently achieving 15L+ monthly reach within the target audience through consistent posting and engagement.
Influencer Campaigns
- Collaborated with top Kolkata influencers to drive brand awareness, product familiarity, and credibility.
- Focused on short-form video content to leverage high engagement formats like Reels.
Google My Business (GMB)
- Created and optimized GMB profile: View Here
- Collected 265+ Google Reviews in just 2 months, maintaining an impressive 4.7-star rating (as of 14-Aug-2025).
Content & Engagement
- Regular creation and posting of product showcase reels, lifestyle content, and campaign highlights.
- Awareness-driven storytelling to position Freeky99 as a trendy, utility-based, and affordable brand choice.
Impact & Achievements
- Strong Market Penetration: Rapid brand visibility in Kolkata through influencer collaborations and social media engagement.
- Customer Trust: Over 265 authentic positive reviews within 60 days of brand launch.
- High Engagement: Reels and influencer content driving sustained 15L+ reach every month.
- Seamless Shopping Experience: User-friendly e-commerce interface with fast checkout and social logins.
- Optimized Sales Funnel: Analytics tools helping refine campaigns for higher ROI.
Conclusion
The Freeky99 brand launch is a perfect example of technology, creativity, and marketing synergy. The website offers a frictionless, visually appealing shopping experience, while the brand-building campaigns have quickly positioned Freeky99 as a fresh and recognizable name in Kolkata’s lifestyle market.
By combining a robust e-commerce platform with strategic influencer marketing, social engagement, and Google review optimization, MBM Digital Communications has created a sustainable framework for Freeky99’s growth in both retail and bulk buyer segments.