Pune Institute of Animation hired MBM Digital Communications to create a modern, interactive, and lead-focused website that not only reflects the creative essence of animation but also supports their business objectives—student acquisition and engagement.
The goal was clear: build an engaging digital presence that is visually appealing, easy to navigate, and optimized for lead generation, while ensuring a professional tone suitable for an educational institution.
Link to the website: https://puneinstituteofanimation.com/
Core Objectives
- Visually Engaging Design – To reflect the creativity and innovation of the animation industry.
- Lead Generation & CRM Integration – To streamline inquiry management and improve conversion tracking.
- User-Centric Navigation – To ensure students can easily find courses, contact information, and apply directly.
- Scalable Content Management – To empower the institute to upload blogs, updates, and resources independently.
Key Features Implemented
Front-End Design & UI/UX
- Interactive Animated UI: Eye-catching animations and transitions that represent the creative world of animation.
- Professional Yet Creative Layout: Balanced the visual creativity of animation with the formal tone of an educational institution.
- Individual Course Pages: Dedicated pages for each course with structured content, course details, and direct inquiry options.
- One-Click Communication Buttons: Integrated Call Now and WhatsApp Chat buttons for instant engagement.
Lead Generation System
- Lead Capture Forms: Strategically placed lead forms across the website, including the homepage and course pages.
- CRM Integration: Automated lead delivery into the institute’s CRM for instant allocation to sales representatives.
- Email Notification System: Each inquiry is simultaneously sent via email for real-time follow-up.
Backend & Content Management
- WordPress CMS: Fully manageable backend for blog publishing and content updates.
- SEO-Friendly Structure: Implemented clean URLs, meta tags, and content hierarchy for better search engine visibility.
Analytics & Tracking
- Google Analytics Integration: To monitor website traffic, user behavior, and conversion rates.
- Microsoft Clarity Integration: To analyze user interactions and heatmaps for ongoing UI/UX improvements.
Technical Highlights
- Responsive Design: Optimized for desktops, tablets, and mobile devices.
- High-Speed Performance: Compressed images, optimized code, and caching for smooth browsing.
- Security Measures: SSL integration for secure browsing and data protection.
Design Philosophy
Given that Pune Institute of Animation is both an educational hub and a creative space, our design team adopted a dual-focus approach:
- For Creativity: Bright visuals, animated elements, and a modern interface to engage young aspiring animators.
- For Professionalism: Structured content flow, formal typography, and organized navigation to maintain trust and authority.
Impact & Benefits
- Improved Lead Flow: With form-to-CRM automation, follow-up time reduced significantly.
- Higher Engagement: Animated UI elements hold visitor attention and encourage exploration.
- Streamlined Communication: One-click call and WhatsApp ensure zero friction in student inquiries.
- Content Control: Institute can independently publish blogs, updates, and news, keeping students informed.
Conclusion
The website for Pune Institute of Animation is more than just an online presence—it’s a digital admissions hub that captures the essence of animation while driving measurable results.
By combining aesthetics, functionality, and automation, MBM Digital Communications has delivered a platform that supports the institute’s mission to inspire, educate, and enroll aspiring animators.