The Challenge

Car Scrap Junction came to us with a vision—to become Kolkata’s most trusted and dominant player in the automobile scrapping industry. The problem? Their digital presence was minimal, website outdated, no strategic lead generation, missing trust triggers like a toll-free number, domain-based email, and no strong brand identity. With over 15 competitors already in the market, they needed a bold and aggressive strategy to stand out.

The Transformation – Our Approach

We built a modern, conversion-focused website – https://carscrapjunction.com – with a sleek design, clear structure, and high-converting elements:

• Lead Hooks Everywhere – Strategic contact forms, one-click call buttons, WhatsApp integration, and visible CTAs

• Frictionless Communication – Every click designed for conversion

• Brand Trust Uplift – Added a Toll-Free number and a domain-based email ID for credibility

The Marketing Playbook

1. Search Domination Strategy – Launched Google Ads PPC with 400+ high-intent keywords, securing 60% market share visibility

2. Local Market Authority – GMB optimization with keywords, images, and regular posts for Map Pack dominance

3. Social Media Engine – Consistent content calendar for brand engagement

4. Influencer Marketing Edge – Partnered with local influencers

5. Retargeting & CRM Integration – Meta Ads retargeting campaigns and CRM-connected leads

6. The Review Hack – Redirected leads to GMB reviews page post-inquiry, boosting trust

The Results – Numbers That Speak

• 60% market visibility in months, beating 15+ competitors

• 400+ keywords targeted for full funnel coverage

• 35% drop in bounce rate after relaunch

• ~48% increase in lead conversion rate

• 300% increase in GMB reviews

• 2.5x growth in social media engagement

The MBM Digital Communications Signature

We didn’t just run ads or make a pretty website – we built a fully connected, conversion-optimized, brand-dominating ecosystem. From click to close, every touchpoint was engineered to generate trust, capture leads, and win sales. That’s the MBM way – strategic creativity, data-backed execution, and relentless optimization.